Debuted on stage at Coachella, Jaden Smith – the designer, musician, and activist – showed up unexpectedly during his sister Willow’s set, flaunting collaborative kicks from New Balance’s partnership with his own streetwear brand, MSFTSrep.
If you thought the sneakers looked like a revamped New Balance 550, you weren’t alone. The mystery’s over now – introducing the New Balance Jaden Smith MSFTSrep 0.01.
This low-profile sneaker is dressed in leather up top. Instead of the usual “N” logo on the sides, this version has a printed “NB” logo in black that matches the branding on the tongue and collar accents. The midsoles are split into three parts, with the heel decked out in matching “New Balance” branding while beneath you’ll find MSFTSRep embroidery – a shout-out to Smith’s collective and lifestyle label.
Leather & Synthetic Upper
Perforated Details
Rubber Outsole
Style Code: CTJSJ1
